Esports Division Gets a Boost: McLaren Racing Extends TUMI Partnership

Mclaren Shadow
Image via: McLaren Shadow via X

Great news for all game lovers! McLaren Racing, a big name in the world of Formula 1 racing, is joining hands with TUMI. They are working together for the McLaren Shadow esports team, which is a team that plays racing games on the computer.


TUMI is planning to bring out new products for this sim racing team. They are also working with McLaren’s Extreme E team. All these new things are expected to come out in March 2024.

McLaren Shadow was formed in 2017 and has been doing great in sim racing. Right now, they have three top players fighting for the first place in the 2023/24 F1 Sim Racing Championship.

But TUMI is not the only one working with McLaren’s esports team. The team also has partnerships with NEOM, Logitech G, and Alienware. And guess what? McLaren Shadow’s design will be featured in the new F1 24 game, along with Alpine esports’ car.

Louise McEwen, who is the Executive Director, Brand & Marketing at McLaren Racing, is very happy about working with TUMI. She said that they are looking forward to seeing how fans react to these new ranges in their Extreme E and esports series.

But there’s a bit of a hiccup. The F1 esports season of 2023/24 had a rough start. They could only host one event so far. They had to cancel their event in December 2023. We are still waiting for them to announce when the next race will be.

So, that’s all the exciting news we have for now. Stay tuned for more updates on Esports Division Gets a Boost: McLaren Racing Extends TUMI Partnership and other gaming news.

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Emma Vossen Emma, an expert in Roblox and a writer for INN News Codes, holds a Bachelor’s degree in Mass Media, specializing in advertising. Her experience includes working with several startups and an advertising agency. To reach out, drop an email to Emma at [email protected].