In a significant shift in the Indian smartphone market, Vivo has outpaced Samsung to become the country’s number one smartphone brand. The demand for Vivo, Samsung, and OnePlus smartphones has always been high in India. However, this year has seen a major turnaround in the rankings of the top smartphone brands.
For several years, Samsung had held the crown as the number one smartphone brand in India. But this year, Vivo has taken the lead. In the first quarter of 2024 (January to March), Vivo had an exceptional performance, earning it the title of India’s number one smartphone brand. Vivo has not only surpassed Samsung but also relegated it to the third position.
According to a recent report, Vivo has shown remarkable growth in the Indian market in terms of shipments. Vivo now holds the largest market share in India’s smartphone market. There has been a significant increase in shipments this quarter. Reports suggest an annual increase of 8% based on the numbers, with an overall value increase of up to 18%. Over time, the Chinese smartphone company Vivo’s market share in India has grown rapidly. Vivo has the most partnerships in the Indian smartphone market. According to market share, Vivo has left behind Samsung and Xiaomi.
This is the first time Vivo has emerged as the most popular brand in the country. Vivo has achieved a volume share of 19.50% in India’s smartphone market, a figure much higher than Samsung’s. Vivo’s success is attributed to its leadership in the 5G market and the CMF factor. In terms of the CMF factor, Vivo has excelled in color, material, and finish, which are highly appreciated by users. Also, due to its excellent performance in the 5G segment, Vivo has earned the number one position.
According to the report, Samsung is the third company selling smartphones in India, while Xiaomi is in second place. Xiaomi has a 17.5% stake in the Indian market. However, Samsung has maintained its grip on the premium segment. This is a significant achievement for Vivo and marks a new era in the Indian smartphone market.
