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Victoria’s Secret announced that he will open a new local mega in a Buenos Aires shopping

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The renowned American lingerie and beauty firm, Victoria’s Secret, confirmed the opening of Your flagship store in Argentina for the last four -month period of 2025. This store will be its main point of sale in the country and is part of an ambitious regional expansion strategy.

The space chosen for this large -scale landing It is the high -palermo shopping, One of the busiest and most emblematic shopping centers in the city of Buenos Aires, operated by the IRSA group. The new store will be located on the first floor of the mall and will have an area of 400 square meters, quadruplying the size of its current premises in the Unicenterwhich began operating at the beginning of the year.

Victoria’s Secret will open its “flagship store” in Argentina

From the company they explained that this store will replicate the commercial model of American boutiques: It will have a wide assortment of products that will include from the classic lingerie line, to the successful Victoria’s Secret Beauty linethat brings together perfumes, body Mist and iconic lotions of the brand. In addition, it will offer a differential service: the “bra free” Personalized attention in which experts help clients to find the size and ideal design of fasteners.

“This opening is a great challenge for us, since it is an iconic brand recognized worldwide and customers are very excited to find it in the country. We work hard with the team so that this great milestone happens in Alto Palermoa constantly growth and transformation challenge shopping so that people have the best experience, “he said Florencia CortésCenter Manager of Alto Palermo.

The arrival of this store is part of the Victoria’s Secret growth plan in the region, promoted by the David GroupPanamanian company that has the exclusive license of the brand for Latin America, except Brazil, Chile and Mexico. The landing in Argentina is not less: it is emerging as one of the priority markets for the firm.

“Argentina is one of our newest markets and in which we see the greatest growth capacity, for its size and the strong positioning of the brand. People know her; What is missing are stores. We want this to be our number 1 market in which we operate, “said Gerardo Marcano, Vice President of Operations of Grupo David, in dialogue with the Nation.

Although Victoria’s Secret’s physical presence in Argentina is recent, the installation plans date from 2019, when the company already evaluated a place in the country. However, factors such as economic volatility and pandemia postponed the opening. It was not until the end of 2022 that the brand launched its e-commerce channel, although import restrictions limited its initial performance. “It worked timidly in 2023, an era in which imports were restricted and we didn’t have enough products. At the end of 2024 we began to receive more merchandise, and between December and January, with the envy that gave him the expectation for the physical store, it went very well, “Marcano explained.

Finally, On January 31, 2025, Victoria’s Secret opened the doors of his first place in the country, Located in the Shopping Unicenterin the northern zone of Buenos Aires. The inauguration, which demanded an investment close to US $ 600,000 (without considering merchandise), widely exceeded the projections: during its first weekend, Sales were 200% above the expectedbecoming the most successful opening in the region.

This advance marks a new chapter in the positioning of the brand in the Argentine market, where it seeks to consolidate as a leader in its segment, taking advantage of its strong recognition and unsatisfied demand for premium beauty and lingerie products.

Where is the biggest and most cheap Victoria’s Secret

When it comes to finding lingerie, perfumes and iconic beauty products, Victoria’s Secret He leads the world market and the aspirations of the youngest. Although the brand has a presence in many cities, there is a place that stands out as a favorite destination for fans: the largest and most accessible place for Victoria’s Secret is located in Orlando, Floridawithin the famous Orlando International Premium Outlets.

This outlet shopping is not only known for its incredible ones discounts in luxury brandsbut also to house this iconic local that combines size, variety and competitive prices. If you ever travel through tourism Or buy Florida, this place is a mandatory stop.

This outlet In Orlando it stands out not only for its size, but also for the offer amplitude. In this place you will find a huge variety of products that range from classical lingerie, brand sports lines, pajamas and comfortable clothes, to fragrances and personal care products.

The place is located in 4951 International Drive, Orlandoand its strategic location within an outlet makes it even more attractive. The Orlando International Premium Outlets They are recognized for offering discounts ranging from the 25% to 90% In large brand products, including Victoria’s Secret.

The truth is that Victoria’s Secret is a worldwide recognized brand and one of the favorites of many Argentines who used to take advantage of the trips To buy your products. From this Friday, many of their items can be bought at their shopping unicenter shopping.



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