Marcelo Toledo, entrepreneur, former athlete and investor, participated in the sixth episode of the third season of Mental mapon the Gaincast channel, where he shared his view of discipline, self -knowledge and resilience in entrepreneurship.
Carrying the discipline of professional swimming to entrepreneurship, he learned that “to undertake is not to create product, but to solve the customer problem and know how to charge it.”
The transition from sports to business happened naturally. “The athlete is an ultra disciplined person, has no middle ground. Either you are committed and deliver your best every day or will be ashamed on the day of competition,” he says. This mindset shaped its trajectory as an entrepreneur and investor.
Hardest lesson
Toledo experienced the boom of the startups and saw the maturity of the market closely. “At first, people raised money and were overnamed by successful cases, but no one knew how to make it work. Entrepreneurship is building a path that no one set before. It is sucking all the time,” he says.
The learning came with the mistakes. “We need to fall in love with the problem. To solve the customer problem need to find a path that is fast and cheap, without the need to create software. At first, I didn’t accept it, I wanted to program and develop a product. It was a difficult but essential change,” he explains.
As a tool
In the financial market and entrepreneurship, mental resilience is essential. “I understood that I had difficulty listening, accepting some things, that I had blind spots. When you accept that you have challenges and opens for this opportunity, your life begins to transform,” he teaches.
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According to him, the key is in the way each one sends the adversities. Many people want to change, but do not realize that transformation requires the assimilation and application of new learning. He stresses that the true turnaround is not simply deciding to change.
“The most important phrase is not ‘I will change.’ The most important phrase is ‘I can’t take it anymore’. When you say ‘I can’t take it anymore’, you’re feeling here in your heart, your skin, you are vibrating whole. I no longer tolerate that life.
For him, this indignation is the engine of true transformation, because only those who reach this break can resist the difficulties of the way without giving in to distractions and setbacks.
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High performance
One of the challenges toledo recently imposed was the ice bath. “I do this for over 230 days. It’s painful, but teaches me not to be loose. Trains my resilience to face life,” he says. For him, mental strength is not a gift, but a trained skill. “There is no one that some are disciplined by nature. Discipline is built,” he says.
According to Toledo, the ice bath activates the sympathetic system, releases dopamine and has positive physiological effects. “In addition to improving muscle recovery, it helps me maintain energy and focus throughout the day.”
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