The motivation of these sites is, it will be easily understood, to generate a maximum of advertising revenues. Google inserts advertising on these pages, which is a source of income for their creators. According to an estimate of income made by Google, a site can potentially win up to $ 100,000 if it manages to attract 10 million visitors. Articles are therefore just a way to attract visitors and encourage them to click on advertising.
Some individuals have industrialized this model, going so far as to manage dozens of sites and to publish hundreds of articles per day. Because as we have seen, only one person is enough to operate these sites, if they are comfortable with the AI tools. One of them administers around forty pages, with a publication sometimes greater than 150 articles per day. Contacted by “the eye of 8 pm”, he minimized his activity: ” It’s not complicated, I am a person trying to make money and feed my children. Asked about the looting of content, he denied, despite the presentation of an article with quotes from a report from the “Journal des Femmes”. Man ended up recognizing that without the other media, his article could not have existed.
Journalists also contacted Google to alert on the subject, which declared to fight against these dummy sites and assured that its systems ” allow you to offer 99% search results without spam “, Before clarifying that” Monetization is prohibited on low quality content or considered spam “, And that two of the reported sites have been deprived of advertising. For their part, the journalists of the show indicate, the warned marks that their advertisement appeared on these false sites ensured falling from the cabinet and discovering the problem.