The least we can say is that last year, the beneficiary margins of car manufacturers made the big gap. While actors like Porsche and Ferrari display exceptional results with margins above 28%, others, like Honda or Nissan, struggle to exceed 2%.
The most profitable companies benefit from their investments in luxury and high -end. Porsche, for example, recorded a profit margin of 28.15% thanks to its luxury electric models and a loyal customers. The German manufacturer has managed to combine technological innovation and production efficiency to maximize its profits. Ferrari, in the same luxury niche, benefits from strong demand for its exclusive models, which allows it to maintain a high margin.
Conversely, other big names such as Toyota and Volkswagen must manage significant costs linked to the transition to electric and upward prices, even if they are market leaders, they must assume significant costs linked to the transition to electric and upward prices. They cannot help but bet on a more effective production and diversification of their models to save furniture. Their margins, between 5% and 8%, remain solid, but are far from luxury giants.
If we put the nose outside the production workshops, we see the influence of geopolitical tensions, such as the commercial restrictions imposed by the United States and the war in Ukraine on the profits of manufacturers by vehicle sold. Some had to review their production strategies and their international partnerships. This is and Ford and General Motors, present in the American and European markets, had to adjust their offer to remain competitive while remaining profitable. Inevitably at the expense of margins, which have plummeted compared to market champions.
