The electrification of the two -wheeled vehicle park is still without a clear horizon, but there are brands that have been brave in their strategy of Taking the initiative to activate direct aid shooting their sales.
From Velca, the Spanish electric motorcycle manufacturer, this formula is being demonstrated with numbers, pointing out that «while the motor sector claims a new Moves plan With direct and unbuchahocratic obstaclesthe government holds its application.
However, the brand’s experience has demonstrated in the market what is already an evidence: When the aid reaches the consumer directly, sales shoot.
Velca’s private plan
Throughout the different editions of the private plan Velca Moves, which have made a total duration of about six months, The brand has managed to enroll in that period which took a year before Thanks to an immediate incentive model, without the user going on the money from his pocket, without bureaucratic procedures or prolonged waiting times of up to two years to receive the subsidy.
According to the electric mobility brand, «unlike cars and heavy transport of goods and passengers, The two -wheel sector does not even have concrete electrification objectives nationwide and European, which hinders the implementation of effective measures that promote the growing adoption of zero emissions motorcycles ».
They remember and regret that, in addition, ««The cyclomotor have been excluded from previous calls from the MOVES state, despite being key in sustainable urban mobility ».
Bet on electric mobility
From the brand they bet on this way of betting on electric mobility, maintaining its direct incentive plan until April 30. They affect that this “Fourth edition of his Velca Moveshas demonstrated with data that direct aids work ».
Looking back, in their first edition, in 2022, they managed to bill 40% of the whole year. In the second, in 2023, he tripled sales compared to a conventional month. In the third, he doubled the orders and, in the current one, is tripling the daily sales pace.
Velca Moves IV follows the same formula as in previous editions: direct incentiveswithout paperwork or waiting for up to 1,100 euros for electric motorcycles and 700 euros also for cyclomotor, guaranteeing that the discount applies to the purchase invoice without the need for additional procedures.
Direct incentives to accelerate electrification
According to Emilio Froján, CEO and Velca co -founder, «direct incentives accelerate electrification, and motorcycles and cyclomotor have a key role in sustainable urban mobility. Now, without clear objectives for the two wheels or consistent support plans, We are losing a great opportunity to reduce emissions and transform our cities».
Velca is the two -wheeled vehicle brand founded by five young Spaniards entrepreneurs in February 2020with the purpose of “revolutionizing” the way to move around cities with 0.0 mobility (zero emissions, zero noise).
A wide fan
With a range of 8 motorcycle and cyclomotor models, it covers the entire hiring range, from purchase B2B and B2C to modalities of Renting and subscription. It has business in Spain, Portugal, France and Switzerland And it has a community of 70,000 followers, the largest in Europe on electric motorcycles.
In 2023, one of its models, Velca One, was chosen Electric motorcycle of the yearaccording to the opinions of the members of the main specialized digital community. In 2024 this model was again recognized as the best electric motorcycle of the year, in this case, according to the opinions of readers of the specialized electrical mobility.
