The digital labor market is in full transformation. The future of digital employment will be marked by the specialization in emerging technologies and adaptability to a constant evolution market. As artificial intelligence and digitalization continue to advance, the demand for highly trained professionals will continue to rise, redefining work opportunities in Spain and Latin America.
This is revealed by the report Top digital profilesprepared by PLANET TRAINING AND UNIVERSITIES through Obsless School and Inesdi Business Techschoolwhich highlights the most demanded positions and key competences to face the challenges of the future labor.
Spain leads digital transformation
The 10 most demanded digital profiles for 2025 in Spain are:
- Software developer (20%): The growing need for mobile applications, cloud solutions and generative artificial intelligence keeps this profile at the top of demand.
- ICT Consultant (19%): Business digitalization requires cybersecurity experts, cloud infrastructure and process optimization.
- Digital Marketing Specialist (10%): Electronic commerce and digital strategies continue to consolidate as pillars of business growth.
- Digital Project Manager (7%): Efficient management of digital projects with agile methodologies is key to innovation.
- SYSTEM ADMINISTRATOR (7%): Safety and scalability of digital infrastructure are critical for companies.
- Digital Analyst (5%): The ability to interpret large volumes of data becomes essential for strategic decision making.
- IT architect (5%): It specializes in optimizing the digital infrastructure of companies according to their performance and user experience.
- Cybersecurity specialist (3%): Data and systems protection has become a priority in regulated sectors.
- Digital Product Manager / Product Owner (3%): Manages digital products aligned with business objectives.
- Digital Designer / UI / UX (3%): His work is key to improving user experience on digital platforms.
The most demanded profiles are: software developer, ICT consultant and digital marketing specialist. Positions related to artificial intelligence break into the labor market
The irruption of AI in the labor market
One of the most prominent aspects of the report is the increase in the demand for artificial intelligence specialists. In the last year, 1,819 job offers for engineers from Machine Learning, generative AI architects and AI specialists have been registered.
“Companies are increasingly looking to integrate AI in their processes, from customer service to data analysis, generating new job opportunities in sectors such as banking, health and technology,” said study experts.
Other growing profiles include Devops engineers, specialists in process automation and blockchain experts, although this latest technology is still in the process of maturity in the labor market.
Most valued salaries and skills
As for economic compensation, the best salaries are in the following profiles:
- Digital Project Manager: € 4,088 per month
- Specialist/Architect of AI: € 3,999
- Systems administrator: € 3,596
- Digital Marketing Specialist: € 3,526
On the contrary, profiles with lower salaries are digital designer/UI/UX (€ 1,938) and digital analyst (€ 2,525). Despite the high demand, the average salary of a software developer is relatively low compared to other profiles (€ 2,745).
The most demanded competences include knowledge in artificial intelligence, automation, cloud computing (AWS, Azure, Google Cloud), agile methodologies and data analysis. As for soft skills, leadership, continuous learning capacity and analytical thinking stand out.
