The envisaged structure would see Io Products taking care of the material development, OpenAi providing AI’s capacities, and the Lovefrom studio by Jony Ive bring its expertise in design. This strategy would intensify competition with Apple in the field of IA vocal assistants, land where the apple firm is struggling to impose itself effectively. Ironically, this project could materialize the vision that Jony Ive had for the iPhone: a device similar to a glass plate where technology is erased in favor of experience. But in a market dominated by ever more efficient smartphones, does an AI-free device really have its place?
The path to a consumer public apparatus is paved with pitfalls, as Humane and Rabbit has painfully learned. Will the creative talent of Jony Ive, combined with the power of Openai’s AI, is enough to break the curse of the IA gadgets that no one seems to really need? With such a substantial investment, the pressure to create a product that transforms our digital habits has never been so strong.
