He Barça of Joan Laporta has taken a new step in its strategy of diversification of income and digital transformation with the official launch of Barça Mobileits own virtual mobile phone company. The project, developed in collaboration with New was Visionary Group (Nevg) and with the technological support of Masorangewas presented at the Barça Immersive Tourthe Temporary Museum of the Club next to the future Spotify Camp Nou.
The presentation act was attended by the president of the Barça, Joan Laportathe Nevg CEO, Ruslan Birladeanuand the general director B2B of Masorange, Joaquín Colino. This new business line is part of the digital transformation process promoted by the current directive, with the aim of converting the Spanish Barça in an international reference in connectivity and technology.
Barça Mobile It will offer mobile phone services and exclusive products for international culés fans. The first product to get to the market is Global Travel Esima virtual card that allows mobile internet connection in more than 170 countries, without the need to change phone number and with unlimited data in different prepaid plans. This service is now available through the new application Barça Mobile Appavailable for iOS and Android.
The esim It is presented as an economic solution to avoid the high costs of roaming outside Europe and is designed to activate instantly from the mobile. In the words of LapTathis new business line represents for the Barça “A real gold mine” and reinforces the vocation of the club for being at the forefront of innovation.
The project does not stay there. The next step will be to offer connection services of fiber optics In Spain, using the infrastructure of Masorange. As confirmed by those responsible for the project, the idea is to gradually expand to other markets, strengthening the relationship between the club and its global followers base through exclusive digital experiences.
Ruslan Birladeanumaximum shareholder of Nevgdefined Barça Mobile as “a platform designed to offer a wide range of services that connect fans with the club to a deeper level.” The company, which has already disbursed 28 million euros for the exploitation of 350 VIP seats of the new spotify Camp Nou, plans to complete the investment of 70 million in two additional payments throughout 2025.
One of the main bets of the Barça Within this agreement is to provide Spotify Camp Nou with a state -of -the -art 5G coverage infrastructure. As explained Joaquín Colinothe network will cover the stadium with a capacity similar to that of a city such as Girona or Lleida, which will make it the greatest coverage of this type into a stadium worldwide. “You can download a Full HD movie in less than two minutes,” said Masorange representative.
The investment in this infrastructure exceeds 10 million euros and responds to the commitment of the club and its technological partners with sustainability and efficiency. This technology will not only improve the experience in the stadium, but will be key in the evolution of the Spanish Barça as global innovation hub.
