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Apple and Meta change after fine the EU with 700 million: thus it will affect your experience

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The European Commission has fined Apple and goal with 500 million euros and 200 million euros, respectivelyby breaking the Digital Markets Law (DMA). This executive body of the European Union (EU) has sanctioned the Tim Cook company for monopolistic practices in its mobile application store and Mark Zuckerberg’s entity for the former obligation to pay a subscription to avoid personalized advertising on Instagram and Facebook.

According to the EFE agency, they are The first fines that Brussels apply under the DMA since it entered into force Last year to control the power of technological ones, taking into account that both penalties are lower than the maximum sanctions allowed by regulations – up to 10% of the global turnover of companies. But, What exactly has happened?

If we start with Applethe European Commission has determined that the company of the bite apple He has breached his obligation not to prevent the redirection of users towards purchases and offers Outside your App Store application store, setting a amount of 500 million euros for your sanction.

Therefore, from now on, developers who distribute their applications through APP Store must inform users about alternative offers outside it, in addition, they cannot benefit from the advantages offered by alternative distribution channels to said application store. And also, the European Commission has ordered Apple to suppress commercial and technical restrictions On the redirection, taking into account that it has a period of 60 days to apply the necessary changes, or, if not, it will face periodic sanctions.

On the other hand, in the case of GoalMark Zuckerberg’s company It has breached the obligation to offer users the option to use an advertising service that uses less personal dataS, as is the case with the subscription to avoid custom ads on Instagram and Facebook. With this model, EU users could choose between consenting to the combination of personal data for personalized advertising or paying a monthly subscription for a service without advertising, however, the European Commission considered that this idea did not adjust to the DMA.

In response to the sanction, in November 2024, Goal introduced another version of the free custom advertisements modeloffering an option that supposedly offers less personal data to show advertising. Nevertheless, The Commission continues to evaluate this optionsince it asks the Zuckerberg company to provide evidence of the impact of this new advertisement model.

Apple’s response

In response to the sanction of the European Commission, Apple will appeal this decision: “Today’s communications are another example of how The European Commission unjustly points to Apple In a series of decisions that are bad for the privacy and safety of our users, bad for products and force us to give our technology. We have invested hundreds of thousands of engineering hours and made dozens of changes to comply with this law, none of which has been requested by our users. Despite the innumerable meetings, the Commission continues to move the limits at each step. We will appeal and continue committing ourselves to the commission at the service of our European clients. “

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