Despite the attraction of this functionality, it has certain limitations. Buyers must agree to pay up to $ 10, (just over 9 euros) more than the amount initially estimated. “” When you ask Amazon to make the purchase on your behalf, Amazon provides an estimate of the total amount, and you agree to pay up to $ 10 more than this amount. Only the brand will charge you, which will calculate the total final amount “, Specifies Amazon on his site.
Amazon spokesperson Lara Hendrickson, confirmed to The Verge that the company does not take any commission from purchases made via this functionality. “” For the moment, this is an experience, and we are trying to help customers find more products. Once they have found the product that suits them, we try to help them make purchases more easily “She said.
Other restrictions apply: impossibility of using promotional codes, purchase limited to a single item at a time, and non-application of Amazon’s return and reimbursement policies. Brands can also choose not to participate in this program.
Amazon gradually widens its offer, which already includes ” Hundreds of millions of products, including 300 million items available with fast and free premium delivery in more than 35 categories ». The company plans to extend this functionality to more users and to integrate more partner stores according to the feedback from the first tests. The giant of the GAFAM sees more and more.