Just a episode Arcane next to work? Home Office makes it possible.
Home Office is more common than ever and often allows employees more freedom. The younger generation in particular also uses this to watch films and series during work. What is probably a good thing for many employers, however, is a good thing.
Gen z relies on background sound during work
How a survey by the streaming service Tubi reveals, because there are whole 84 percent of the 2,502 surveyed workers from Gen Z that they have films and series while working.
This means that many would not want to return to the office from the home office, where this practice would not be possible. 53 percent of the respondents also admit that they have postponed work to look at a series.
What may sound like massive laziness at first glance can also be an effective focus strategy. Like Tubi B2B Marketing Senior Vice President Cynthia Clevenger opposite Fortune explained, this background sound can help the focus:
“While hybrid working models are becoming more and more normalized, the limit between work and entertainment is increasingly blurring in all areas.
(Films and series) do not simply serve as a passive background to background – they are part of how (gen z) breaks, remains stimulated or even manages how they remain focused during the day. “
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Especially for the gene z, which grew up with streaming and digital content, entertainment forms only a further part of their culture. Where coffee and cigarette breaks used to be used to clear your head, it is more of streaming these days.
In addition, there is of course also the very real problem of the professional burnout and disinterest. Patrice Lindo, CEO of Career Nomad, therefore suggests employers to integrate the habits of Gen Z and Co. into everyday work instead of suppressing (via Br.ign.com):
“Yes, the generation Z looks at television programs at work – and that is not always a productivity problem. It is a sign that we have to redefine attention.”
Hand on the heart: Have you ever streamed while working?
