After the economic changes announced by the Minister of Economy, Luis Caputo, the exchange volatility of this week began to be a thermometer in our country. And that, of course, directly impacts the commercial movement in the concessionaires.
As every time there is a thunderous change in the economy, during the first days uncertainty and speculation reigns. And in this particular short week on the eve of Easter, some terminals decided to suspend operations until “there is a clearer panorama”, while others have already announced increases in list prices.
However, this scenario varies according to each concessionaire and despite the doubts, some take advantage of specify sales Under the stable official price of the dollar BNA (today at $ 1,230), surprise for many.
Thus they responded at different points of sale in the country.
What are the dealers
Juan Cruz Cassano, owner of an important used car agency and 0km, told iprofesional While there is uncertainty and many people decided The prices that were previously past are “more comfortable.”
“I thought that as of Monday the dollar was going much above. I think it is very early to draw conclusions. There are brands like Volkswagen that already increased list prices almost 10%. For example, a Amarok top of the range went from worth 65 million to 72 million pesos, But others like Ford announced that they will not move anything for the moment, “he added.
Regarding access to cars, Cassano understands that there will be greater financing, Not only directly by the automotive, but also through bank loans: “That is already being seen and began to walk again for the purchase of range and used cars,” he said.
Each brand, a world
From another multi -brand agency located in the northern part of Buenos Aires they trusted him with iprofesional that “if there is the possibility of closing an operation in the day, beyond the descent from the terminal.” That Respond to stock and supply and demand. “We do not believe that there are greater changes with the dollar and as many people approached yesterday and today to the agency to consult with great interest in certain models, if we can close the sale we do not hesitate to do so.”
Where there is more caution is in premium brand agenciespractically without billing these days.
It happens that, in this case, the variation of the exchange rate is decisive, taking into account that some model could be affected by the internal tax when increasing the official dollar, and as the lists are fixed in foreign currency, the value of the model rises in pesos and can make it exceed the limit from which that load must be taxed.
Among the Generalist brands there are different situations Because the end of the stock was just in the middle of the month, with current lists since the beginning of April. Beyond the increase that can be transferred to the May lists according to the new value of the official dollar, from the dealer network in many cases they are requesting the Matrix House that “Maintain the price of units that are missing within the framework of the sales plan planned for this month“
What can happen in the remainder of 2025?
The main players in the sector are optimistic and They foresee a Livian car and commercial vehicle market from 550,000 to 570,000 units by 2025and in that context credit and financing appear as a key tool.
A few weeks ago, Martin Zuppi himself, CEO of the Stellantis group, said that in a stable economy such as the one that is now being glimpsed, “Through financing there is the possibility of thinking in the future and that allows you to buy a car in quotas, something that a few years ago could not.”
The Executive said that “while the interest rate accompanies, the financing is an indispensable tool For people to access the 0km, also allowing the possibility of continuing to grow. “
