The Spanish automobile market has witnessed close competition in the month of September, starring two models that represent opposite extremes in terms of automotive philosophy. On the one hand, the Dacia Sanderoknown for its affordability and functionality, has once again become the best-selling car with 2,649 new registrations.
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On the other hand, the Tesla Model 3a symbol of electrical innovation and advanced technology, has achieved a surprising second position with 2,221 units solda figure that places it dangerously close to dethroning the Sandero from its usual first place.
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This surprising rise of Tesla Model 3 has been driven, in large part, by the aggressive commercial strategy of teslawhich has offered attractive discounts and promotions throughout the month, making more Spanish buyers opt for electric cars.
In fact, the American manufacturer has been refining its sales model to attract more users in Europewhere the electric vehicle market is growing.
The numbers behind the competition
The 2,221 units sold of the Tesla Model 3 in September mark an important milestone for the company in the countryand they place it just a few hundred units behind the unbeatable Dacia Sandero, which accumulates 24,026 units sold so far this year, 22.2% more than in the same period in 2023.
This difference, although notable, has begun to reduce thanks to the growing acceptance of electric vehicles and the Spanish government’s incentive policies to promote sustainable mobility.
The Dacia Sandero, which has maintained its leadership throughout 2024continues to be the preferred model for drivers looking for an economical and reliable option.
This model has consolidated its success thanks to its low maintenance cost and acquisition price, decisive factors in a market where savings and functionality are highly valued.
However, the emergence of the Tesla Model 3 indicates that Spanish consumers are beginning to value cutting-edge technology and sustainability more.
The top 5 of September
Although the Tesla Model 3 and the Dacia Sandero have been the main protagonists of September, they are not the only ones that have had a notable performance.
The Renault Cliowith 1,662 units sold, ranks third, recording a growth of 76.1% compared to the previous year. The Toyota C-HR It follows closely with 1,645 registrations, which represents an increase of 15.4%, and the hyundai tucson It closes the ‘top 5’ with 1,379 units, 28.5% more than in 2023.
It is important to highlight that, unlike previous months, in September no Chinese model has managed to place itself among the five best-sellers, which represents a change in the trends of recent times, where brands such as MG have burst into the European market with force. .
Undisputed leadership so far this year
If we broaden our view to the first nine months of 2024, the Dacia Sandero continues to maintain its undisputed leadership with a wide advantage over its competitors.
Below you will find the Toyota Corollawhich has managed to sell 16,700 units so far this year, 18.6% more than in 2023, and the Seat Ibizawith 16,280 units, which has registered an impressive increase of 32.3%.
The Hyundai Tucsonwith 15,812 units sold, has also shown solid growth of 18.9% year-to-date, while the Seat Aronadespite having decreased its sales by 12.8%, remains among the first places with 15,693 registrations.
The rise of MG and the Chinese market
One of the most interesting phenomena in the Spanish automotive market in recent years has been the entry of Chinese brands, led by MG, which has managed to become among the best sellers with its ZS model.
Although in September he did not make it into the top 5, the MG ZS It continues to maintain sixth position in the annual accumulated, with 15,004 units sold until the month of September.
This achievement is not minor, since in 2023, MG made history by being the first Chinese brand to lead passenger car sales in Spain in the months of August, September and December.
The best-selling brands in September
Regarding the best-selling brands in the month, toyota is once again positioned as the leader, with 6,735 units sold, closely followed by Renault, which managed to register 5,434 vehicles. Volkswagen and Hyundai They remain in a close competition with 4,769 and 4,755 units sold respectively, while Kia closes the top 5 with 4,168 registrations in September.
Toyota leads the accumulated of the year
In the accumulated of 2024, toyota It remains the best-selling brand with a total of 69,451 units. Volkswagen ranks second with 48,574 vehicles sold, closely followed by seatwith 48,187 units, and hyundaiwith 47,641. renaultwhich has been increasing its market share, closes the top 5 with 44,355 units so far this year.
The race for sales leadership has become tighter than ever in the Spanish market, and with the growing adoption of electric vehicles, it would not be surprising if Tesla continues to close the gap in the coming months, marking a turning point in consumer preferences. the drivers.
