Ordersyathe commercial and technological multinational of Uruguayan origin, took a transcendental step to be selected by its parent home, the German Delivery Hero, as the new Global Tech Hub.
From its offices in the Argentina and Uruguaythis platform transforms the experience of users into the region, and now also exports technological innovation to 70 countries into four continents.
With a projected investment of 87 million dollars in 2025, the Global Tech Hub Ordersya aims to develop advanced digital solutions that impact an estimated market of 2,000 million people. These tools will be available for the 11 brands that are part of the Delivery Hero ecosystem, with presence in Asia, Europe, Latin America, the Middle East and Africa.
In a press conference in remote mode in which he participated iprofesional, Leandro MalandriniDirector of Products of Plider, highlighted the magnitude of the challenge: “It is a huge pride to develop solutions for users around the world and, at the same time, a giant challenge. It implies considering diverse cultures and understanding how consumer’s life is in each of the different corners of the planet.”
The core of technological success of Piddidosya lies in its ability to customize user experience. Through the intensive use of artificial intelligence (AI) and automatic learning, the platform offers promotions and products adapted to the specific interests of each user. This approach not only improves customer experience, but also optimizes marketing strategies for shops and large brands.
Juan Martín SotuyoDirector of Eldersya Technology, explained: “This knowledge and technology will be shared with the 70 countries that are part of Delivery Hero with the aim of efficient marketing and promotions strategies.” In addition, he highlighted how these tools allow the right audience to be reached at the right time, avoiding offering irrelevant products.
These innovations are already operational on the platform, which records More than 2 million interactions every five minutes. The next great challenge is to adapt these solutions to the cultural and operational particularities of international markets.
The orders ecosystem in numbers.
Latin American talent at global service
The Global Tech Hub team is composed of More than 50 engineers and developers based in Argentina and Uruguay. Sotuyo stressed the importance of regional talent: “The quality of the Latin American team has been key to position us as a global technological hub.” This team already works on projects for demanding markets such as Saudi Arabia, where the first adapted solutions will be launched.
The choice of orders as Global Tech Hub is part of a broader strategy of Delivery Hero to decentralize technological innovation. With more than ten technological hubs distributed throughout the world, Delivery Hero seeks to climb local solutions to have a global impact. In this context, Ordersya has become a model to follow within the group.
Christian HardenbergGlobal Technology Director of Delivery Hero, stressed: “We have built a diverse global team that allows us to develop and implement proprietary technological solutions that improve our services to customers, sellers and distributors.”
The main focus of Hub is the development of advanced tools for customization. These technologies not only improve the individual experience of the user, but also enhance the commercial growth of strategic partners. From personalized promotions to logistics systems optimized by AIOrders and seeks to redefine how consumers and companies interact in the digital ecosystem.
In addition, this initiative reinforces the strategic position of Latin America as a Global Technological Innovation Motor. According to Malendrini, “to add value effectively we must begin by understanding local realities and developing what users really need.” “We are building a technological platform that not only solves current problems, but also anticipates future needs,” Sotuyo added.
The Global Tech Hub of orders in numbers.
Main challenges of the development of solutions for international markets
By becoming a Global Tech Hub for Delivery Hero, Ordidosya faces a series of complex and multifaceted challenges by developing technological solutions for international markets. These challenges cover from the Cultural and Technological Adaptation to the operational management and scalability of its platforms.
One of the greatest challenges is to understand and adapt to the cultural, social and consumption differences of each market. Malandrini summarized it like this: “The main challenge of this project is to understand the cultural and social realities of each market. In order to add real value to consumers, the company must deeply understand how users live and behave in each region, in order to develop technological solutions that respond to their needs effectively. “This implies:
- Analyze local consumption habits.
- Adapt the User experience to specific customs and preferences.
- Adjust products and promotions to each context.
The expansion to 70 countries requires adapting the platform to multiple languages, local schedules and regulations. The first international deployment in Saudi Arabiafor example, required not only Arabic translation, but also a deep understanding of Saudi culture and purchase habits. This location process goes far beyond translation, covering:
- Settings in the User interface.
- Integration of local payment methods.
- Compliance with regulations and regulations specific to each country.
Adjusting technology to each market without losing global coherence and quality is another key challenge. Orders and must guarantee that the user experience is consistent and high quality In all countries, despite local adaptations. This requires:
- Standardize QUALITY PROCESSES AND METRICS.
- Implement Real -time monitoring and control systems.
- Train local equipment To maintain global standards.
The need to climb technological solutions to dozens of countries with very different realities requires flexible and robust architecture. Migration a Google Cloud and the use of technologies without servers have been fundamental to respond agilely to the demands of analysis and operation in different markets. The teams must:
- Develop Modular and Adaptable Platforms.
- Manage Large volumes of real -time data.
- Optimize operational costs and technological resources.
Ordersya bets on the customization of the user experience through artificial intelligence and Automatic learning. The challenge is to adapt these algorithms to the patterns of consumption and preferences of each country, ensuring that the recommendations and promotions are relevant and effective.
