The clients of Mercadona but that they are also lovers of coffeeThey are in luck. The Valencian chain, famous for its ability to adapt to consumer tastes, has launched a proposal that promises to completely change the purchase experience: freshly ground coffee inside its supermarkets. An initiative that is already talking between those who value comfort without giving up the authentic flavor of a good coffee.
The new service, which is in the test phaseIt is not a simple addition. It is one more step in the transformation of the traditional supermarket towards an increasingly complete space, where food is not only bought, but also enjoyed. In this way, and as if it were a specialty cafeteria, Mercadona has installed machines that grind the grain instantly and offer different varieties to the taste of your customers or Bossesfrom a coffee only to a capuchino with a lot of foam that remembers the one in luxury premises. Although by Now it is only available in the Valencian Communityexpansion plans are already underway. The company is treating it as a laboratory To verify the reception of the product, but the truth is that many customers are already excited about this new corner dedicated to coffee within its confidence supermarket. And if it works as expected, this new coffee will reach many more cities.
Mercadona has just arrived for coffee lovers
It is no accident that Mercadona has chosen its section Ready to eat To integrate this service dedicated to freshly ground coffee. This corner of the supermarket, which already offers prepared dishes and ready to consume, has become one of the points most valued by customers. With the incorporation dedicated to coffee, the experience is completed. In this way, now you can not eat, but also accompany the menu with a quality drink that, according to those who have already tried it, has nothing to envy to that of a traditional cafeteria.
The system is simple but effective. A professional machine grinds the grains at the time and It allows you to choose between four types alone, cut, with milk and capuchino. Besides, The terminal allows you to select the size of the glass and pay directly there, without the need to go through the box. All this in a clean, fast and perfectly integrated environment with the rest of the space. As for the price, it ranges between 1.20 and 1.80 euros depending on the type of coffeewhich makes it an economic option compared to other alternatives outside the supermarket.
This movement is not isolated: it is part of a broader strategy with which Mercadona seeks to differentiate and continue to loyalty to its customers. Through constant improvements in the quality of their products and the incorporation of complementary services, The company demonstrates once again why the sector continues to lead of distribution in Spain.
From Valencia to Madrid
For now, this new service It is only available in 58 supermarkets in the province of Valencia. However, the reception is being so positive that the company already has plans to expand it. According to internal sourcesit is expected that, after summer, freshly ground coffee will also arrive at the Community of Madrid, One of the regions where the chain is most successful and where its prepared food section works especially well.
Those who have already tried this coffee speak wonders: Intense body, surrounding aroma and creamy foam which makes it seem taken from an authentic cafeteria. And although the service is still in evidence, there is no doubt that this new coffee can become one of Mercadona’s great hits for this year.
We will have to wait for more cities to see if it is consolidated as a usual part of the purchase route. But everything indicates yes. Because have a good coffee while you buy It is not just a luxury, it is an experience that more and more consumers value. And Mercadona, as many times before, has managed to see the future before anyone else.
Innovation beyond coffee: the new smart labeling
While all spotlights point to the coffee machine, Mercadona has also introduced other technological improvements that make a difference. One of the most relevant is its New labeling system by QR code, which progressively replaces the traditional barcode. This advance, which has been awarded by the Great Innovation Observatory, allows the customer to scan the code and access detailed information about the product, its origin, expiration date, exact weight, consumption suggestions and much more.
This commitment to digitalization not only improves customer experience, but also It allows Mercadona to optimize its internal operation. For example, you can identify products close to your expiration date and apply automatic discounts, without regret or manually labeling each item. All this, added to services such as the new freshly ground coffee, demonstrates that the company is more alive than ever and determined to remain a reference in the sector.
