When I lived in Spain in October 2020, he did it in full pandemic and in one of the most competitive markets in Europe, with brands such as Samsung, Xiaomi and Apple fighting for each quota point. Despite this scenario, the Chinese company – world manufacturer of smartphonesaccording to statista— He has managed to establish little by little thanks to his commitment to innovation, photography and a strong value for money.
In its last movement, alive has presented the new V50 serieswith which he wants to democratize the long -term battery in the mid -range. Part of getting here has been the work of Miguel Ángel Ramos, Director of the Business Area of Vivo Iberiawho was already in the team that prepared the landing of the firm in our country and knows well the challenges of growing from scratch.
With him we have talked about the evolution of Vivo in Spain, his strategy in front of the great rivals and the Key paper that will play artificial intelligence and mobile photography In the coming years.
You have been live for more than five years. That means you were present when telephones were not yet sold in Spain, since you went to the market in October 2020. How was it preparing the landing in our country in a sector with so many competition?It was indeed present when the living journey in Spain began. The landing was hard work, but at the same time it has also been very gratifying to see how you are helping and being part of the growth of a company from scratch.
Since our arrival in 2020 we have not stopped working to seek satisfaction for our customers and make their relationship with simpler technology.
What challenges has meant and is assuming the mission of positioning living in the Spanish market?The Spanish market is a very competitive market, all brands disembark in Europe through Spain. But the good thing is that I live has many differential things about competition and we will end up demonstrating in Spain, as we have already done in some of the world’s largest markets, such as China and India.
What is living strategy to differentiate in such a competitive market? What is your target audience?Vivo is very clear that differentiation is key in a market such as Spanish and that is why it includes innovations such as: our collaboration with Zeiss, innovations such as the Aura Light, our commitment to the quality, resistance and durability of our smartphones and, of course, our touch to hit in terms of quality-price, always providing more quality and technology to the range in each launch. All this will allow us to continue growing in this market and be a clear purchase option for consumers in all price segments.
The new V50 series comes to democratize long -term batteries also in the mid -range. Is autonomy one of this year’s great trends?In all the market studies we have done, the client tells us that one of the things he values most is having enough autonomy with his smartphone. From Vivo we listen to users and that is why our V50 range came with battery capabilities from 6000 to 6500mAh and fast loads in all 90 W V50 terminals to ensure that the user never stays ‘hanging’.
Another point that we see in a recurring way is that, despite growing on battery, mobiles are increasingly thin and light, to delight users. Many manufacturers have already shown their concepts of ultrafine smartphones. Do you live it too in your road map?Indeed, the aesthetic part of the terminals is something very important for us, but as he argued in the previous response, it is something that must be combined with competitive autonomy. Live, the largest exponent in this regard is the V50 5G, thanks to the Bluevolt technology, which allows a 6000MAH battery to have a 7.3 mm thick terminal and only 189 g. That is, live we have already walked part of our road map to this terminal. We will see what we can offer when we continue walking.
The cameras system is also one of the forts of the V50 5G. What are the improvements regarding your predecessor?In the cameras section, the most important improvement is to include Zeiss optics in the mid -range, offering consumers professional photographic results in a terminal that does not reach 600 euros. This optics, conjugated with Aura Light will be able to allow us to approach the study lighting just by taking out the phone from our pocket.
Finally, the AI (omnipresent) is a fundamental part of this new generation, in which you are making special emphasis on a improved portrait mode with artificial intelligence. With all these improvements in mobile phones, are we going to become photographers?The AI gets the average user, usually without great photographic knowledge, gets much more professional results to which he is accustomed just by pressing the trigger. And, in addition, at the same time, he manages to offer the user with greater photographic knowledge even more tools to create unique and professional compositions. That is, our AI comes to help each other different photographic user.
Your professional experience has developed mainly in the technological sector, with a lot of weight of mobile telephony. You were in Nokia two decades ago, when mobile phones were only mobile and not a pocket computer. How have you lived this evolution? What has changed in the industry? Or, better, what has not changed.I have indeed lived all that process for a good handful of years. In the industry, everything has changed from the distribution of the market between operators and Mercado Libre. Also the brands that participate in the market are different, as well as the market has gone from being a new market and in continuous growth towards unknown places to be currently, in which we can observe a much more mature and structured market. Of course, what has not changed is the feeling that it is always just around the corner something new that comes to stir the market. Live this we have it very clear, and that is why we invest more than half of our resources to R&D, because what moves this market is what is about to arrive when changing the game.
It was easier to sell mobiles when the biggest claim was to include the snake game?It was different. The market before offered a very young technology, at its time as much or more exciting than the current one, and now we experience a more mature market. That is why now the possibilities of innovation are vital, and that is where I live can contribute their experience and dedication to the development of new technologies such as 6G, photographic capabilities such as with the X200 Pro, etc.
In this last five years, smartphones have been radically transformed, especially in the field of photography. And now the AI is also revolutionizing our way of relating to the phone. If you had to take out the crystal ball … Why did you bet for the next five years?As you say the market is very focused on photography and Ia. Two fields in which I live can contribute unique experiences to consumers: Photography and Ia. In photography, the alliance with ZEISS is key from which the X and V series are benefited, offering the best photographic quality in mobile phones of different price segments. On the other hand, the AI is included in our terminals with the aim of continuing to facilitate our users day to day.
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