“Ultra-paid”, “difficult”, “disrespectful”. The latest French campaign work on Tiktok (on the “TakeSoin.fr” account), supposed to promote the profession of operating room nurse (IBODE), is the subject of numerous reactions on social networks. We see nurses performing basic tasks and far from being rewarding, with many innuendo (in style “I manipulate large instruments”).
“How will this com with Salaces allusions, will attract people to this profession?” “Asks Vincent Lautard, who presents himself on X as” a nurse and lawyer in health law “. “But what is this com?” », Excover the collective of angry liberal nurses. “What is the point of making coarse innuendo?” Asks another. “So there is nothing better to say about nurses?” Are we good to keep the big instruments? »»
If a part defends the idea of ambivalence, of a com suitable for users of Tiktok, of sarcastic humor and shouts “to the modesty”, it is far from the majority. Especially since communication occurs when the profession is the subject of strong tensions. “The Ibode are still awaiting recognition of their specialization,” said theNational Nursing Order.
“Patassis of sexist stereotypes”
In December, sixteen nursing organizations alerted to the decree of transitional measures “which seriously compromises the future of specialization and, more broadly, recognition of nursing skills”. Faced with the shortage of nursing in operating room, the exclusive acts of IBODEs can now be carried out by nurses “without demanding specialized training. (…) By valuing exercise authorizations to the detriment of training, he sends a devaluing signal to all nurses. »»
Our file on nurses
Devalizing, it is exactly the adjective that comes to the mind of Marie B. on X, after having read this publication (which seems to have been, since, removed from the TakeSoin.fr account). “This” promotional film “is nothing more than a branch of sexist stereotypes created by misogynists. »»
