First month of war between Pablo Motos and David Broncano and there is a clear winner. The Anthill on Antena 3 is the most watched program on television during the month of September with an average for the month of 2,253,000 viewers and 18.1%. On TVE’s La 1, The Revolt (although it premiered a week later) received 2,212,000 viewers (17%) on average. The Motorcycle format has had the best start to the season in its history, it is the leader of its segment, leading by +3.7 points over La1 and +11.6 points over T5, improving +2.8 points and more than 200,000 spectators the average of last season, which closed at 15.3% and 2,042,000. Besides, The Anthill improves +1.1 points and almost 100,000 viewers its average compared to September 2023 (17% and 2,160,000) and leads the ranking of most viewed entertainment broadcasts of the month with the visit of Lamine Yamal (3,017,000 and 23.3%) and Victoria Federica de Marichalar (2,893,000 and 23%), absolute leaders In all of this, it must be noted that, despite the fact that Broncano has not done badly in his landing on public television, TVE is still in the doldrums, being the network that has the most has gone down this month. Antena3, for its part, remains unbeatable with 12.8% share and an advantage of more than 3 points over the competition.
The battle for ‘access’
This is a new television season that has had a clear battlefield: the prime-time access (the slot before the one with the highest television consumption). Both Telecinco and La 1 de TVE have wanted to innovate to compete with the powerful The Anthill on Antenna 3.
Pablo Motos, Carlos Latre and David Broncano
Mediaset was the first to bet with the premiere of Babylon Show, program presented by Carlos Latre Although it premiered on August 26 with a promising 10.1% audience share, it inevitably dropped to 3.1%. Telecinco put an end to the format’s agony on September 11 with an immediate cancellation.
The war is carried out, therefore, by David Broncano and Pablo Motos. To the surprise of many, The Revolt premiered on Monday the 9th with a magnificent 17.1% compared to 23% The Anthill. During the last three battles there have been many days that La 1 has won, especially during match times.
Pablo Motos and David Broncano.
Taking into account that The Revolt It is a program run by Moncloa to overthrow Pablo Motos (always very critical of the Pedro Sánchez government), the headline that many want would be that Broncano wins The Anthill. It is true, but this does not mean that Antena3’s space has lost compared to the gain of TVE’s. Quite the opposite. Motos has experienced the best month of September in its history in Atresmedia in terms of screen share.
First month, first winner
With the month of September over we can say that Pablo Motos remains unbeatable, The Anthill has achieved a historic month by chaining a cascade of milestones: with an average of 2,253,000 viewers for the month, it is the most watched program on television and also achieved the best month in its history with a share of 18.1%, a result that makes it the leader in its slot , leading by +3.7 points over the public chain and +11.6 points over its private competitor.
It is also the program that concentrates the most golden minutes in the month: 11 golden minutes in its 17 broadcasts and tops the ranking of most viewed entertainment broadcasts of the month with the visit of Lamine Yamal (3,017,000 and 23.3%) and Victoria de Marichalar (2,893,000 and 23%) at the head and both absolute leaders.
Lamine Yamal has told El Hormiguero what the celebration of the Spanish soccer team was like after the victory in the Euro Cup (Atresmedia).
By achieving its best historical month, it also achieves its best historical start and also experiences spectacular increases: it improves +2.8 points and more than 200,000 viewers on the average of last season (which closed at 15.3% and 2,042,000) and its average increases +1.1 points and almost 100,000 viewers compared to September 2023 (17% and 2,160,000).
As for the chains. Antena3 leads with an average of 12.8%. La 1 remains in second place with 9.7%, Telecinco wins the bronze medal with 9.5%, while LaSexta reaches 6.2% and Cuatro 5.4% of audience share.
Victoria Federica in ‘El Hormiguero’. (Photo: Gtres)
The 1 drops eight tenths compared to September 2023 (10.5%)so this season has started worse than the previous one. In addition, it loses 1.4 points compared to August (it scored 11.1%), although we must take into account the broadcast, during that month, of the Olympic Games. As we already mentioned in OKDIARIO, the arrival of Broncano has not managed to make the main network of the public entity manage to turn around despite having one of the most expensive grills on current television.
Antena3, therefore, is the channel that increases the most compared to August (+1.7 points, since it scored 11.1%), and barely loses two tenths compared to September 2023 (13%). Public Mirror, Open Kitchen by Karlos Arguiñano, The Wheel of Luck, Pasapalabra, El Hormiguero and the two editions of Antena 3 News They are their great workhorses.
And now SonsolesHowever, a season has begun more lackluster than the previous one. The Sonsoles Ónega space has already suffered several consecutive defeats against AfternoonAR and right now it is the daily offer with the lowest share of the chain (10%-11%).
