The privacy of customer personal data has become a strategic priority for Spanish companies. According to the latest report of Cisco94% of organizations in Spain recognize that the lack of adequate data protection could deter consumers from acquiring products or services. A global trend, where 95% of companies share the same concern.
The study, entitled Cisco Data Privacy Benchmarkhighlights a clear conclusion: guaranteeing privacy is not only a matter of regulatory compliance, but a strategic investment that directly influences the sustainable growth of organizations.
One of the most relevant issues that emerges from the report is the need for a balanced approach between local data storage and the global experience of suppliers. Although the operational costs of local storage remain high, 92% of Spanish companies believe that this option is safer. Despite this, global providers remain highly valued, since they offer advanced data protection capabilities. However, the general perception is that local storage provides an additional security layer.
Dev Stahlkopf, legal director in Cisco, underlines the relationship between data privacy and the responsible AI: “Privacy and adequate data governance are fundamental for a responsible AI. For organizations that are prepared for AI, investments in privacy constitute an essential pillar, helping to accelerate an effective governance of AI.”
Legislation, a fundamental pillar of consumer confidence
Compliance with privacy regulations remains a key factor in promoting trust between companies and consumers. In this sense, 85% of Spanish organizations believe that privacy laws have a positive impact on their activities, which reflects a global tendency of 86%. Despite the costs associated with regulatory compliance, companies claim that the benefits exceed investments, with 97% of Spanish organizations sharing this feeling, similar to 96% worldwide.
This regulatory compliance has generated a change in the perception of Spanish consumers. According to him Cisco Consumer Privacy 202442% of consumers in Spain are familiar with the privacy laws of their country, a percentage lower than global (53%), but significant.
Of these, 69% trust that their data is protected, compared to only 37% of those who do not know the legislation. Globally, numbers are also revealing: 81% of consumers who know the laws trust them, compared to 44% of those who do not.
The impact of artificial intelligence on privacy
The rapid advance of artificial intelligence (AI) and, in particular, the popularization of generative tools, raises new challenges in terms of privacy. In Spain, 67% of organizations are concerned about the risk of sharing confidential information involuntarily through these technologies, a percentage slightly higher than the global average of 64%. Despite these fears, more than half of the companies (61%) admit that they introduce personal or non -public data in the generative AI tools, which increases concerns about the protection of sensitive information.
In this context, the Cisco report highlights that, for organizations that are preparing to adopt AI, investment in data governance is essential. An impressive 99% of Spanish companies plan to redirect part of their privacy budgets at AI -related initiatives, reflecting a similar global trend. In addition, 47% of Spanish organizations already allocate between 10% and 30% of their IT budget to AI implementation, which shows the growing importance of this technology.
