The new actors in the market are a key source of innovation. Many times, large market actors focus on the incremental improvement of their products, while new manufacturers can bring disruptive solutions that solve problems in new or more efficient forms.
HClSOFTWARE He broke out as a software manufacturer in 2019, despite being part of a large technology corporation that has served most Fortune 500 companies since 1976. As a “new” company, it arises with the vocation of being agile and flexible, to quickly adapt to market changes or the demands of customers, something that sometimes large manufacturers cannot do due to their most rigid size or structures. Currently invoices more than 1500 million in a portfolio of more than 80 products.
What were the main factors that motivated the company to expand to the Spanish market?
Spain is not only an attractive market by itself, but it can also serve as Expansion platform towards the rest of Europe and Latin America. Many companies in Spain have operations on both continents, which can facilitate the expansion of the company in nearby markets.
Additionally, many companies in Spain seek Optimize costs without sacrificing qualityand manufacturers such as HClsoftware, with a baggage in optimization, they can offer solutions highly competitive in price due to its efficient business model and its access to more affordable technological talent. HClSOFTWARE as a software manufacturer based in India, has access to the largest qualified market design and development of the world, that is an unquestionable fact and reality.
What challenges has faced the leading the entry of a new software company into such a competitive European market?
Spain is dominated by large companies such as SAP, Oracle, Microsoft, Salesforcewhich have established presence and strong alliances with local clients.
The way of doing business in Spain and in Europe has its pecualirades, while in other geographies the commercial process can be more agile, in Spain companies usually require More time to generate trust and is based on long -term relationships before closing agreements.
Initially, companies can be shown skeptics Before a new company in the market, especially if they do not know or have no local references.
However, HClSOFTWARE It has a long history of inherited references of the products acquired in 2019 and that complemented by the effort of functional modernization and rearquitecture of these products, allows us to position ourselves among the great manufacturers, despite our short life as a software company.
To grow rapidly in Spain, it is key to have strategic partners (Distributors, software integrators, consultants, etc.), but building and maintaining this ecosystem can be an initial challenge.
How are you adapting your value proposition to connect with the specific needs of the Spanish market?
Instead of an “One-Size-Fits-Lall” approach, our business strategy and culture, allows us to offer Modular, scalable and highly customizable solutionsadjusting to the real needs of each client. We have encountered reluctant customers to believe in our ability to adapt to their needs, incorporating their requirements in successive versions in a few months, but I always tell them to test us.
“HClSOFTWARE has access to the largest qualified market for the world’s software design and development”
Additionally, we are lucky to have a great team, which despite serving a geography as dispersed as Spgit, are mostly based on Spain, which reinforces the closeness and local support.
Of course, our products comply with Spanish and EU regulations regarding data protection, cybersecurity and business compliance
They compete directly with global software giants. What is your main competitive advantage over these consolidated actors?
India is recognized worldwide for its talent in software and technological development engineering. HClSOftware has highly trained equipment in areas such as Artificial Intelligence, Machine Learning, Cloud Computing and Agile Development. This translates into innovative and efficient solutions for the Spanish market.
We take advantage of decades of experience in Outsourcing and Custom Software Development For international clients of our HCltech matrix to, unlike large software manufacturers with standard and rigid products, be able to highlight offering more flexible and adapted solutions to the specific needs of each industry and market.
Finally, we intend to offer excellent value for money compared to software giants such as SAP, Oracle or Microsoft. Thanks to our optimized development model and lower production costs, we offer More value for less.
How does the company’s positioning in the European market visualize in the next 3 years?
In the next three years, I visualize our company as a key actor within the technological ecosystem. Our expansion strategy not only focuses on exponentially increasing our market share, but also establishing solid relations with our clients, partners and key stakeholders.
We anticipate sustained growth in the coming years, thanks to the constant innovation of our products and our ability to adapt to the particularities of each European market. The European market is diverse, but we are committed to customizing our offer according to local needs, which will allow us to obtain a competitive advantage over established actors.
Through strategic alliances with local and global companies, as well as with the creation of a partner network, we plan to strengthen our presence in key sectors with our solutions in the areas of Marktech, cybersecurity, hyperautomatization, total experience, sovereignty, dataetc. In addition, the continuous investment in marketing and in strengthening our brand will allow us to expand our customer base and increase customer loyalty in the markets in which we operate.
Finally, we visualize that our company will be recognized not only for its technological capacity, but also for its positive impact on the digital transformation of European companies. We want to be a company that provides value in each stage of the digital trip of our customers, from the adoption of our solutions to its implementation and optimization.
They have mentioned their ambition to grow exponentially in the next 3 years. What are the main strategies that will boost this growth?
Mainly focus on the product. Continue improving and adapting our product to the most personalized or specialized needs. As an example, we bet on Integration with other solutions widely adopted in the market, we believe in complementing, improving and make simplification and orchestration layer Within business architecture. Our clients demand simplicityThey want to talk to a technology, they cannot afford their technological equipment by technology. We can provide that layer of abstraction and make it valid of integration (out of the box), hyper automation (releasing resources for activities of greater impact) and the simplification of the Communication interface With technology, using the AI where it provides value, without eccentricities.
Of course, support in strategic partner, both distributors and integrators with the proper knowledge of the local market as well as the presence in the Hyperscalar Marketpaces to simplify access to our products. Here we complement with a vocation of Adquision of companies that complement our portfolio and our local presence.
What do you think has been your greatest personal achievement leading this expansion?
My greatest personal achievement in this expansion has been to establish a solid team, to consolidate our presence in the Spanish market and lay the foundations for accelerated growth. From our establishment, we have had to overcome challenges such as local cultural adaptation, the generation of trust in a highly competitive market and the construction of a local team aligned with our global vision.
One of the most important milestones has been the closure of strategic agreements with key clients, such as our recent agreement in the security area with one of the largest telecommunications companies in Spain to serve all its subsidies in the world, which has allowed us to demonstrate the differential value of our technology. We continue to grow double digit in income and establish our partners network that will strengthen our expansion in the coming years.
This success not only reflects the potential of our solutions, but also our ability to adapt, innovate and execute effective strategies in a new environment. Now, our approach is to climb this growth in a sustainable way to consolidate ourselves as a key actor in the Spanish technological ecosystem.
What advice would other companies seek to enter a market as competitive as the European?
Army of patience, work hard and surround yourself with a brilliant team of ultra confidence and demonstrated professionalism.
